FERRARI HEADQUARTER
A Global Vision of Ferrari’s Elegance and Innovation in Retail Spaces
Designed in 2013, the Ferrari headquarters project redefines retail spaces worldwide. The iconic red theme unifies areas, creating a seamless experience. A sophisticated lounge features Poltrona Frau sofas and armchairs, ensuring comfort. Every detail, from the reception desk to the exhibition area, embodies Ferrari’s refined aesthetics and craftsmanship.
The custom-made area allows clients to tailor their dream Ferrari, choosing exclusive finishes and materials. This space blends technology with luxury, reflecting the brand’s innovation. A striking red reception desk welcomes visitors, reinforcing Ferrari’s identity. The headquarters is more than a showroom—it’s a journey into Ferrari’s excellence and heritage.